Why do we think it's going to be a success?

We want to send an unconventional message:

Do smoke, we won't stop you. Just be prepared to face the consequences.

Why would that message be successful?

From the same psychological report from previous post:

  It is prohibited to smoke until the age of sixteen or even eighteen in some countries, children who smoke and get away with it without being caught, can get a thrill or feeling of excitement out of flaunting the law and doing what grown up adults do all the time. 

We think that by making the action not being prohibited we would remove the "taboo" factor from the mind of the young people.